kaks

  Email marketing, despite being around for decades, is constantly evolving to adapt to changing consumer behavior and technological advancements. Here are some of the hottest trends in email marketing for 2024: Focus on personalizing the experience: This isn't just about using someone's name anymore. Brands are getting hyper-specific, using data and AI to tailor content, offers, and timing to individual subscribers. Think dynamic product recommendations based on browsing history, birthday discounts triggered by a date of birth in your database, or even location-specific deals based on GPS data. Mastery of the multi-channel journey: Email is no longer an island. Marketers are integrating it seamlessly with other channels like social media, SMS, and push notifications, creating a cohesive brand experience that engages customers across platforms. For example, an abandoned cart email might be followed up with a targeted ad on Facebook or a friendly text reminde